Westjet case analysis

Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations.

Westjet case analysis

WestJet: A New Social Media Strategy Case Solution,WestJet: A New Social Media Strategy Case Analysis, WestJet: A New Social Media Strategy Case Study Solution, In October , WestJet, Canada's second biggest airline, needed to expand its social media existence. WestJet opted for a highly successful approach, whi. Published: Mon, 5 Dec The purpose of this report is to analyse the case study “Westjet in The Fleet expansion decision”. The specific objective was to provide a diagnosis of the company’s challenges, propose a suitable change management programme. Step 3 - WestJet Airlines: Information Technology Governance and Corporate Strategy Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template.

Hire Writer November 15, Company Overview Westjet, established in, is a low-cost Canadian airline company specializing in flights to various destinations in Canada, the United States, the Caribbean and Mexico. It is a non-union, self-run employee organization that focuses on world-class guest experience at an affordable rate.

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Westjet prides itself on a corporate culture that blends devoted employees with efficient service. It executes this plan by investing in one type of aircraft to serve main cities in North America instead of investing in different aircrafts needed to reach all cities and communities.

Industry Westjet operates in a very afflicted, declining industry. Because the airline industry is one closely tied with economic growth and trade it is continuously changing.

WestJet: A New Social Media Strategy

In fact, twenty-eight domestic airlines have disappeared in the past twenty years due to reduced numbers. Fortunately, Westjet has found its niche in the industry.

Westjet case analysis

Through extensive research, Westjet determined a market segment that was seemingly unaccounted for in the airline industry: Westjet offered lower prices on air travel in order to present an alternative to these families.

This plan took off. Today, Westjet is the second largest Canadian airline, only behind Air Canada. It is however, the most successful domestic airline and continuously growing. Despite the current struggle in the airline industry, Westjet continues to grow.

Analysis Summary In order to recognize the success, growth and direction of Westjet, many aspects must be considered. A financial analysis had been Westjet case analysis in order to understand the numerical progress and profit of the company.

This includes overviews of both interim and annual financial statements including the Statement of Earnings, Balance sheet and Statement of Retained Earnings. The Statement of Earnings has been used to evaluate profitability over a 5 year period with a particular focus on Sales, Operating expenses and Net Earnings.

This includes the calculation of earnings per share and price-earnings ratio. The Balance Sheet has been used to better recognize the assets and foundation of the company compared to its debts and commitments. The calculation of working capital, current ratio and debt-to-assets has been done.

These numbers will not only show the growth over time of the company but also how the numbers have compared to its close competitors. However, numbers do not always tell the whole story. As a result, I have analyzed the company policies and goals in order to truly see the successes of the company.

This includes its consideration of all GAAP policies and concern for investor information. Also, I considered outside economic factors that have affected the profits of the company in the past and also how they may affect the operations in the future.

I analyzed economic growth and decline, airline use compared to other transportation and finally, customer experiences. Accounting Policies In order to fully recognize the credibility and faithful representation of Westjet financial statements, the use of accounting policies and procedures must be considered.

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Although one can confidently say Westjet financial statements are continuously prepared in accordance with GAAP principles, we may look into further detail. First, it is useful to consider the application of preparing the financial statements.

Westjet has a distinct management team separate from other managing authorities that prepare the statements. This segregation of duties allow for a faithful representation.

This shows strong internal control. All statements are presented in Canadian Dollars, displaying an easily comparable figure to our own economy. That is, statements are prepared and presented to the public quarterly and annually and follow a standard calendar year. This, in accordance with the time-period assumption, has been the process since the establishment of Westjet in This shows consistency with their statements and allows the information to be comparable because of the standard calendar dates.

In agreement with the cost principle Westjet records all assets at cost and are then amortized, using various methods, to determine the net realizable value. For loans and receivables, Westjet uses the effective interest method to depreciate these assets.

All property, plant and equipment and recorded at cost and amortized in individual accounts to the estimated residual value. Finally, intangible assets are depreciated using the straight-line method and have a lifetime of 5 years.

All further information that may affect the values of assets is presented in the financial notes, illustrating the depreciation over time for each asset.

This proves the consideration for the full-disclosure principle as all useful information can be obtained within the notes.WestJet Airlines IT Governance and Corporate Strategy — Case Analysis. Aspects of West Jet IT assessed. The CEO of WestJet asked the new CIO to assess whether the .

The Case Analysis for the Prefinal Term will be done in groups, composition of which is the same with the group composition during the Midterm Case Analysis. 2. 2. Because of the group’s composition, the case analysis will have two parts: (1) the film analysis, and (2) the minicase analysis.

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Westjet Analysis Essay; Westjet Analysis Essay. Words Jan 23rd, 12 Pages. Show More. November 15, Essay on Westjet Case Culture. companies from the great ones. As WestJet continues its goal of becoming a low fare international airline, it will face numerous obstacles.

The problem addressed here deals with the people aspect.

Westjet case analysis

WestJet SWOT Analysis Strengths: Following five consecutive years of having a position as one of Canada’s most admired corporate cultures by Waterstone Human Capital, WestJet was inaugurated into the corporate cultures hall of fame in weStJet mini case 34 Things change quickly in the world of marketing.

SCAN here for real world updates and comments on your chapter content. WESTJET M InI CaSe Things change quickly in the world of marketing. SCAN here for real world updates and comments on your chapter content.

WestJet: A New Social Media Strategy Case Solution,WestJet: A New Social Media Strategy Case Analysis, WestJet: A New Social Media Strategy Case Study Solution, In October , WestJet, Canada's second biggest airline, needed to expand its social media existence.

WestJet opted for a highly successful approach, whi.

WestJet Case Study by Imran Ladak on Prezi